One of France’s favourite brands is now available to buy at Marks and Spencer
If you’ve been craving an authentic tarte tatin, galette or crêpe since your last trip to France you can now pick one up by simply popping to your nearest M&S Food.
The high street retailer has announced it will be stocking Picard, France’s famous gourmet frozen food brand, which has around 1,000 outlets across the Channel.
Since coronavirus enforced a lockdown in the UK earlier this year, M&S has seen its frozen food sales soar, up 85% on last year, and is now focused on growing its frozen food ranges, including the latest collaboration with Picard. The popular French brand was founded in 1906 and has been the go-to shop for time-pressed families in France since the 1970s.
The new M&S collection features 25 specifically selected iconic French meals, sides, canapés, desserts and bakery treats. They include ham and cheese galettes, made in Brittany, mini croque-monsieur, chicken Cordon Bleu, French toast, brioche buns, crêpes, baguettes and a raspberry macaron dessert. April Preston, M&S director of product development, says: “This range is the crème de la crème of French food, and for me, the tarte tatin is the real superstar.
“We’ve worked closely with Picard to select an edited range of their iconic French products based on what we know our customers love.”
The range of 25 products will be available at 160 M&S food stores across the UK.
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