Herv� Novelli confirms Atout France creation

Herv� Novelli, secretary of state for commerce, artisans and tourism has confirmed the creation of Atout France, a new association formed by the merger of Maison de la France, the promotional agency for France, and ODIT France, France’s tourism engineering organisation.

The new body will be the sole national organisation for the tourist sector, with ambitious plans to create a more efficient and co-ordinated operation in order to better respond to the challenges faced by the French tourist industry.