Asda ‘UK’s favourite place to fill up’
PUBLISHED: 08:44 12 May 2016 | UPDATED: 08:44 12 May 2016
PA Wire/Press Association Images
Asda is the UK’s favourite place to buy fuel with new analysis that puts the major supermarket brands well ahead of dedicated petrol retailers.
Asda beat Sainsbury’s into second place, with Morrisons third and Tesco fourth – but with the highest customer loyalty nonetheless.
Market Force Information questioned 3,900 UK drivers on their experiences at filling stations and averaged the data to rate each brand on a relative scale. Key to the supermarkets’ popularity was price, says the study, with a 63% price satisfaction rating for Asda compared to a meagre 15% for BP. Some 78% of drivers said is was important.
Shell emerged as the favourite among dedicated petrol retailers with a class victory for perceived fuel quality, ahead of Esso and then BP, putting all three fuel retailers ahead of all four supermarkets.
Cheryl Flink, chief strategy officer for Market Force Information, said: “The supermarket brands performed exceptionally well, with little differentiation in consumers’ minds between the top three.
“As pump prices start to creep back up, our research shows just how hard the traditional petrol retailers will have to fight to win back the hearts and minds of consumers.”